What is variety-based positioning?

What is variety-based positioning?

What is variety-based positioning?

Variety-based positioning focuses on producing a subset of an industry’s products or services and makes economic sense when a company can best produce particular products or services using a distinct set of activities.

What is an example of variety-based positioning?

Variety-Based Positioning – Do what you do best You can serve a wide array of customers, but for most you will meet only a subset of their needs. At Staples for example, you can find everything you could ever need in the office. It doesn’t matter if you are a freelancer, a secretary or the boss of a company.

What is need based positioning?

Need-based positioning arises when you address the needs of a complete segment. A firm practicing this would serve most or all the requirements of a particular group of customers. For example, a firm publishing a complete line of textbooks for vocational schools meets these criteria.

What are the three types of strategic positioning?

There are three standard types of product positioning strategies brands should consider: comparative, differentiation, and segmentation.

What is market positioning strategy?

Market Positioning refers to the ability to influence consumer perception regarding a brand or product relative to competitors. The objective of market positioning is to establish the image or identity of a brand or product so that consumers perceive it in a certain way.

What is value based brand positioning?

Value positioning focuses on creating prestige, so customers desire a product regardless of its price. Customers believe the product is the best choice simply because of the reputation of the brand. Apple Inc. is a perfect example of value/luxury positioning. People buy iPhones because it makes them feel special.

What is functional positioning?

Functional positioning is based on a product attribute which is of functional utility for the consumer (Aaker, 1996). It can also be stated that functional positioning means that the brand satisfies the customer with respect to product performance or functioning (Bhat and Reddy, 1998).

What are the 5 types of positioning in marketing?

There are five main strategies upon which businesses can base their positioning.

  • Positioning based on product characteristics.
  • Positioning based on price.
  • Positioning based on quality or luxury.
  • Positioning based on product use or application.
  • Positioning based on competition.

What are the four levels of competition?

There are four types of competition in a free market system: perfect competition, monopolistic competition, oligopoly, and monopoly. Under monopolistic competition, many sellers offer differentiated products—products that differ slightly but serve similar purposes.

What are the 4 elements of competitive advantage?

The four primary methods of gaining a competitive advantage are cost leadership, differentiation, defensive strategies and strategic alliances.