What is Integrated Marketing Communication major?
The Integrated Marketing Communication (IMC) sequence allows students to focus on the coordination of all the components of marketing communication (e.g., advertising, digital and social marketing, sales promotion) in order to send one consistent brand message.
What can you do with an IMC degree?
Potential Careers for Integrated Marketing Communication Majors
| Account Coordinator | Marketing Analyst |
|---|---|
| Communications Manager | Project Manager |
| Consumer and Brand Marketing Intern | Public Relations Account Manager |
| Customer Service Specialist | Sales Development Representative |
| Digital Marketing Coordinator | Social Media Specialist |
Is IMC a business major?
Business Administration (B.S.)
What is the role of integrated marketing communications?
Integrated marketing communications is an approach to promoting a message through multiple strategies that work together and reinforce one another. For example, a company may promote a new logo, slogan, or strategy through multiple media such as print, television, web, and social networks.
Is IMC a good degree?
However, across the range of positions, a master’s degree in integrated marketing communications proves to be quite lucrative. According to Glassdoor, Integrated marketing communications managers make an average of $114,808 nationwide.
What is the difference between marketing communication and integrated marketing communication?
Marketing communications include advertising, direct marketing, public relations, and sales promotions. IMC is a concept of bringing together separate aspects or elements of marketing and communication to consumers to buy their products or services as a whole as one strategy.
What does an integrated marketer do?
What is Integrated Marketing? Integrated marketing is a strategy for delivering a unified, holistic message across all of the marketing channels that your brand uses. Integrated marketing provides consistency wherever customers choose to interact with a brand.
What are the roles of integrated marketing communication?
The role of integrated marketing communication is to ensure the synergic effect between the brand positioning and values, obtaining a common message of all communication techniques, sent on a special tone, meant to make the difference among products.