## What does initial markup mean?

The difference between the original retail price and cost is the initial markup. Retailers do not expect to sell all merchandise at the initial markup. Many items have to be marked down to meet customer expectations, create sales volume or clear inventory.

### What is the formula of markup price?

Markup is the difference between a product’s selling price and cost as a percentage of the cost. For example, if a product sells for $125 and costs $100, the additional price increase is ($125 – $100) / $100) x 100 = 25%.

#### What is the formula for markup and margin?

To calculate markup subtract your product cost from your selling price. Then divide that net profit by the cost. To calculate margin, divide your product cost by the retail price.

**Why is initial markup important?**

Though every retailer would like to sell an item for its initial markup when it arrives at the store, the maintained markup is actually a better indicator of the retailer’s profitability because it takes into account price reductions, specifying what the item actually sells for minus what it cost the retailer.

**What is IMU and MMU?**

Gross Sales. Initial Markup (IMU) Maintained Markup (MMU)

## How do you find the initial percentage?

Our new, rearranged formula is Percentage (P) = Percentage value (W )/ Base value (G) × 100. Inserting our known values into the new equation gives us: Percentage = 50/200 × 100 %. Calculating this directly turns our fraction into a decimal and results in the formula looking like: Percentage = 0.25 × 100 %.

### Why is initial markup higher than maintained markup?

#### Is IMU same as margin?

Margin refers to the retail term Maintained Markup (MMU) which is the same as the general accounting term Gross Margin. It is the difference between sales and cost of goods sold and is always discussed as a percentage.