What did the Change4Life campaign do?
A new Change4Life campaign launched today by Public Health England ( PHE ) encourages parents to cut down the amount of sugar their children consume by making one or more simple swaps. The campaign launches following a new survey amongst Netmums users who were polled on their views on sugar.
How has Change4Life increased public awareness?
Change4Life, Public Health England’s (PHE) brand aimed at children, has introduced an app as part of its ‘Be Food Smart’ campaign to raise awareness of the health problems linked to eating too much sugar, salt and saturated fats.
What is Change4Life trying to achieve?
Change4Life aims to help families lead healthier lives by eating well and moving more. Change4Life is now a trusted and recognised brand, with 97% of mothers with children aged 5-11 associating it with healthy eating.
How does Change4Life promote health and wellbeing?
A systematic process is utilised to achieve a social good. Change4Life (C4L) is a government campaign that aims to inspire a broad coalition of people to play a part in improving the nation’s health and wellbeing by encouraging everyone to eat well, move more and live longer.
How does Change4Life support low income families?
Targeted interventions among low income families have resulted in over 500,000 families signing up to the Change4Life programme (healthier diet and better physical activity levels). Targeted interventions in dementia, stroke and cancer have shown improvements in the way older people (and their carers) access services.
How is Change4Life advertised?
The adverts will bookend commercial food adverts, including from Asda, the Co-Op and Quorn, featuring their healthier ranges. The campaign is part of the Change4Life scheme. The public health minister, Anna Soubry, said: “We want to make it easy for everyone to keep track of what they eat and make healthier choices.
Who is Change4Life target audience?
Originally developed as part of the childhood obesity prevention strategy, it targeted parents of children aged 5–11, particularly those from segments of the population where parental attitudes, beliefs and behaviours indicated that their children were most likely to gain excess weight.
What is the Change4Life slogan?
It is the country’s first national social marketing campaign to tackle the causes of obesity. Change4Life aims to help families and middle-aged adults make small, sustainable yet significant improvements to their diet, activity levels and alcohol consumption. It uses the slogan “eat well, move more, live longer”.
How does Change4Life promote healthy eating?
PHE ‘s new Change4Life campaign urges parents to Be Food Smart and take more control of their children’s diets. A new Be Food Smart app has been developed to highlight just how much sugar, saturated fat and salt can be found in everyday food and drink that their children consume.
Why was Change4Life successful?
In stark contrast to the public-health campaigns that preceded it, Change4Life was conceived as a positive and supportive voice; an enabler that believed it was good and easy to change. The use of brightly coloured plasticine characters in a yellow world represented everyone and alienated no one.