What are the types of website analytics?

Table of Contents

Here are nine types of web analytics tools and when they come in handy.

Content analytics tools.
Customer analytics tools.
Usability (UX) analytics tools.
A/B and multivariate testing tools.
Social media analytics tools.
SEO analytics tools.
General enterprise analytics tools.
Open source web analytics tools.

Does Google offer a website analytics tool?

Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.

What are the types of web tools?

Exploratory (social bookmarking, syndication RSS, folksonomies), and social web tools can support research and inquiry in a range of ways including social bookmarking, annotation and reference management services (e.g. Diigo, CiteULike), and news feeds (RSS, Atom). Playful (games and virtual worlds).

How do I do web analytics?

Most analytics tools ‘tag’ their web pages by inserting a snippet of JavaScript in the web page’s code. Using this tag, the analytics tool counts each time the page gets a visitor or a click on a link. The tag can also gather other information like device, browser and geographic location (via IP address).

Which web analytics tool is best?

Top 9 web analytics tools used by professionals

Google Analytics.
Adobe Analytics.
Mixpanel.
Matomo.
StatCounter.
Yandex Metrica.
Amplitude.
Baidu Analytics.

How do I get website analytics?

Get started with Analytics

Create an Analytics account. Go to google.com/analytics. To create an account, click Get started today. If you already have a Google Analytics account, click Sign in to Analytics.
Set up Analytics on your website and/or app.

What are the two web tools?

8 Great Web 2.0 tools to support you in the classroom:

Glogster.
Kidblog.
Linoit.
Skype.
Storybird.
VoiceThread.
Wordle.

What was the first web analytics tool?

hit counters
The first web-analytics tool emerged in the form of “hit counters.” Hit counters — also known as web counters — were chunks of code that used a simple PHP script to display an image of a number, which incremented every time the script ran.

Where can I learn web analytics?

1. Market Motive: With Market Motive’s course in web analytics, you will gain domain knowledge and learn how to leverage data through web analytic tools and draw insights for business and marketing. 2. Analytics Academy: This provider offers training courses in web analytics as well as other data analysis tools.